The Etios success story
In less than two years, Etios has racked up sales in excess of 45000 units and in the process has become entrenched in the South African automotive lexicon, regularly charting on the top three bestsellers list.
Etios can claim a number of ‘bests’, including taking the title for top-selling sub-B segment sedan as well as being Toyota South Africa’s best-selling passenger car range. In fact such is the success of Etios (currently sitting at close to 30% of the sub-B passenger car market) that Toyota has been able to recapture much of the Tazz sales volume that it enjoyed prior to the discontinuation of that model in 2007.
Much of the success of Etios can be attributed to five main factors:
Engine performance – a major purchase driver for Etios is its engine size. Boasting a 16-valve DOHC 1.5-litre engine, all models come standard with a five-speed manual transmission. Outputs are pegged at 66kW of power @ 5600 rpm and 132Nm of torque @ 3000 rpm. This translates into a 0-100km/h sprint time of 11,3 seconds for all models including the new Cross. An excellent power to weight ratio also contributes to its sparkling performance.
Fuel consumption – despite the bigger capacity powerplant and the impressive performance, the Etios still returns a laudable average consumption of just 6.0L/100km.
Space – the rear seat can be classified as a true 3-seater due to its expanded flat design which maximizes space, and improves ease of entry and exit for 3 adults. The rear floor is also flat, maximising the space for the passenger in the middle seat. In addition, the Etios boasts a multitude of practical interior storage spaces including seven cup holders that can accommodate 1-litre sized bottles as well as a 13-litre glove box with a cooling function. The sedan features a best-in-class boot capacity of 562 litres.
Peace of Mind – it’s a Toyota and that means that Quality, Durability and Reliability (QDR) are a given. Backing this up is a full complement of safety kit including ABS, EBD, dual front airbags and an immobiliser.
Affordable price – the Etios is still one of the most competitively priced vehicle ranges.
It’s worth noting too that Etios has benefitted from continuous refinement of the package. These evolutionary upgrades to date have included:
A new grille design
Colour coding across the range for door mirrors and handles
A new aero design exterior mirror featuring aero stabilising fins
A new tail lamp design
New front seat design including adjustable headrests for Xs models
Re-profiled rear seat design with fully adjustable headrests (Xs)
Auto Up electric window function on the driver’s door
Redesigned central instrument cluster with Ice Blue backlighting, enlarged LCD display for enhanced clarity and digital clock – the latter is on Xs models only
Lights-on warning as well as seat belt and door ajar warning buzzers (Xs)
All-new 2-DIN Toyota audio system fitted as standard to Xs models (Xi variants pre-wired for door speakers as well as instrument panel speakers. An antenna pole is standard across the range)
Ergonomically and aesthetically enhanced ventilation controls
Improved NVH package which included a switch from rubber engine mounts to more refined, sound-absorbing hydraulic mounts. The silencer was also modified for enhanced insulation and the damper settings were adjusted to filter out suspension noise and improve ride quality.